When Tim Ferriss posts something, people flock in droves to read it.
When JK Rowling puts something new on Potterwatch, the internet explodes.
When Grey Malin releases a new series of photos featuring rainbow-colored sheep, everyone flings money at him.
They act, people react. No extra effort needed.
But what about those of us still fighting the tide of obscurity? What about those of us who are juggling a family and a full-time job just trying to dig out a couple hours out of the week to create?