In 2013 a man named Dong Nguyen probably leaned back in his chair and sighed with happiness.
During his free time, Dong and his team had been using a character from a cancelled video game to make his own project – a simple mobile adventure in which you’d use one button to navigate the character between pipes. You miss the pipe, you get to keep going. You hit the pipe, you die and start over.
It was, on the day he released it to the mobile store, probably his greatest creative output.